MDW Batch Event Table Spec: batch_event

batch_event

Why is it important? batch_event table is populated by log level data from Measured Tag. Measured Tag fires from the customer's website pages and logs information like user landings, internal page navigation, transactions etc.

Term

Definition

Datatype

date_time

Timestamp

timestamp

Third Party Cookie ID

varchar(4000)

ip_address

Masked IP Address

varchar(4000)

channel_id

Not being used currently

varchar(4000)

col5

Referrer

varchar(65000)

col6

Landing Page

varchar(65000)

url

Original copy of the information Measured Tag Captures

varchar(65000)

user_agent

Standard Browser user agent

varchar(4000)

language_encoding

Optional internal field

varchar(4000)

col10

Optional internal field

varchar(4000)

Third Party Cookie ID

varchar(4000)

batch_id

Batch ID of the file

varchar(4000)

cohort_type

Test or Control information for Measured Retargeting DOE

varchar(4000)

semantic_seg

URL encoded page URL

varchar(4000)

event_name

Defaulted to url path

varchar(4000)

rmc_segment_id

Cohort assignment segment ID

varchar(4000)

v_pixels

Vendor pixels

varchar(4000)

ga_uid

Google analytics cookie ID

varchar(4000)

revenue

Revenue of transaction

varchar(4000)

ga_custid

Optional internal field

varchar(4000)

margin

Transaction related field

varchar(4000)

order_id

Order ID of the transaction

varchar(4000)

order_skus

Order category

varchar(4000)

rmc_event_category

Event category

varchar(4000)

cohort

Cohort name

varchar(4000)

hashed_id

Hashed email ID

varchar(4000)

cust_id

Customer ID

varchar(4000)

create_dttm

Timestamp of the request

Timestamp

doe_id

Brand DOE ID

varchar(4000)

opt_out

Opted out user

varchar(4000)


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