MDW Adwords Table Spec: fact_vendor_cost_adwords_campaign
fact_vendor_cost_adwords_campaign
Term | Definition | Datatype |
date | date | Date |
campaign_id | Campaign ID | String(1000) |
campaign_name | Campaign | String(1000) |
impressions | Impressions | String(1000) |
clicks | Clicks | Number |
cost | Cost | Number |
conversions | Conversions | Amount |
conversion_value | Total conv. value | Amount |
cross_device_conversions | Cross-device conv. | Amount |
view_through_conversions | View-through conv. | Amount |
all_conversions | All conv. | Amount |
all_conversion_value | All conv. value | Amount |
account_descriptive_name | Account | String(1000) |
external_customer_id | Customer ID | String(1000) |
advertising_channel_type | Advertising Channel | String(1000) |
batch_id | Batch ID | String(1000) |
labels | Labels | String(1000) |
content_impr_share | Content Impr. share | Amount |
content_lost_is_budget | Content Lost IS (budget) | Amount |
content_lost_is_rank | Content Lost IS (rank) | Amount |
search_lost_abs_top_is_budget | Search Lost abs. top IS (budget) | Amount |
search_lost_is_budget | Search lost IS (budget) | Amount |
search_lost_top_is_budget | Search lost top IS (budget) | Amount |
search_lost_abs_top_is_rank | Search lost abs. top IS (rank) | Amount |
search_lost_is_rank | Search Lost IS (rank) | Amount |
search_lost_top_is_rank | Search lost top IS (rank) | Amount |
search_impr_share | Search Impr. share | Amount |
advertising_channel_sub_type | Adv. Channel Sub Type | String(1000) |
cost_converted | cost_converted | Amount |
all_conversion_value_converted | all_conversion_value_converted | Amount |
conversion_value_converted | conversion_value_converted | String(1000) |
shared_campaign_budget | Shared Campaign Budget | String(100) |