MDW Adwords Table Spec: fact_vendor_cost_adwords_campaign

fact_vendor_cost_adwords_campaign

Why is it important? Adwords data pulled from adwords api at the campaign level.

Term

Definition

Datatype

date

date

Date

campaign_id

Campaign ID

String(1000)

campaign_name

Campaign

String(1000)

impressions

Impressions

String(1000)

clicks

Clicks

Number

cost

Cost

Number

conversions

Conversions

Amount

conversion_value

Total conv. value

Amount

cross_device_conversions

Cross-device conv.

Amount

view_through_conversions

View-through conv.

Amount

all_conversions

All conv.

Amount

all_conversion_value

All conv. value

Amount

account_descriptive_name

Account

String(1000)

external_customer_id

Customer ID

String(1000)

advertising_channel_type

Advertising Channel

String(1000)

batch_id

Batch ID

String(1000)

labels

Labels

String(1000)

content_impr_share

Content Impr. share

Amount

content_lost_is_budget

Content Lost IS (budget)

Amount

content_lost_is_rank

Content Lost IS (rank)

Amount

search_lost_abs_top_is_budget

Search Lost abs. top IS (budget)

Amount

search_lost_is_budget

Search lost IS (budget)

Amount

search_lost_top_is_budget

Search lost top IS (budget)

Amount

search_lost_abs_top_is_rank

Search lost abs. top IS (rank)

Amount

search_lost_is_rank

Search Lost IS (rank)

Amount

search_lost_top_is_rank

Search lost top IS (rank)

Amount

search_impr_share

Search Impr. share

Amount

advertising_channel_sub_type

Adv. Channel Sub Type

String(1000)

cost_converted

cost_converted

Amount

all_conversion_value_converted

all_conversion_value_converted

Amount

conversion_value_converted

conversion_value_converted

String(1000)

shared_campaign_budget

Shared Campaign Budget

String(100)


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