Data Export: Overview and Usage
Getting Started
Measured’s Data Export feature lets you conveniently download your reporting data in one of multiple formats. You can then take your exported data and view it in an external spreadsheet editor or share it with other stakeholders.
Using Data Export
On the Data Export screen, you’ll see fields to let you specify exactly which data you’d like to receive.
- Report lets you choose between the following options:
- Cross-Channel Report is the aggregated marketing data from across your media platforms, including incrementality metrics
- Transaction Report is a straightforward report of your total sales and revenue
- Dimensions allows you to specify which columns should be present in the report
- By default, all available data points will be selected for inclusion.
- Alternatively, you can select to show only channels, tactics, segments, campaigns, or other data points specific to your business.
- The Derived Dimensions option in the list refers to additional data points captured from your integrated ad platforms that don't fit into the previous categories. These will vary by platform.
- Time Period lets you choose the date range the report will cover
- Time Series Resolution lets you choose which unit of time the report will use, ranging from days and weeks up to Full Period, which aggregates the exact date range you selected
Note: Make sure your Time Series Resolution does not exceed the Time Period you chose (i.e. a date range of only a few days with the resolution set to view by month) - Conversion Type lets you specify what kind of conversions your report will include
- Export Format lets you choose either a generic CSV or Excel-specific file to download
- Ad Platform allows you to display the name of the platform that the given metric was drawn from.
After you’ve set the criteria for your export, enter as many email addresses as you need for colleagues that should receive your exported data. Then, click Export to send a download link for your report. This link will be valid for 12 hours, after which you will need to create a new data export.
Alternate Ways of Exporting Data
You can also export specific information from various Measured features, like the Cross-Channel Dashboard and the Media Plan Optimizer.
Look for this icon to the upper-right of dashboards across the platform. You can use it download .CSV files of the data the dashboard is displaying.
