A high-level explanation of the Measured Incrementality Model.
An overview of the key concepts and methodology behind geo testing.
A guide to the settings on your Measured Incrementality Model reporting page and how to read the output.
Information about the main sources of reporting within Measured.
3 articles by 1 author
Information on MPO concepts and usage.
Information on Benchmarks concepts and usage.
Information about Geo Testing concepts and usage.
Information about the Measured Incrementality Model.
2 articles by 1 author
Read about other Measured features and policies.
5 articles by 1 author
Instructions on connecting external platforms to your Measured account.
16 articles by 1 author
Definitions and formulas for Measured concepts.
Table glossaries for the marketing data warehouse.
30 articles by 1 author
